宝齐莱品牌价值

“珍视价值(Treasuring Values)”是宝齐莱的品牌哲学,它贯穿于品牌所有的传播及宣传活动中。宝齐莱所有的资产均应反映出品牌与这些至关重要的价值观有着密不可分的关联。这种态度深刻体现在我们的合作伙伴关系、产品系列和制表工艺中。宝齐莱不仅积极实践,并致力维护和保护这些价值。

因此,品牌专注于可持续发展(Sustainability)、悠久传统(Tradition)、卓越品质(Excellence)与创新能力(Innovation)这些价值观。凭借宝齐莱的卓越时计、优质机芯、长期合作伙伴关系和坚定的承诺,品牌积极弘扬以下四大价值观:

可持续发展(Sustainability)

未来之路,始于今日:这不仅适用于一家拥有悠久历史的传统企业,而且适用于为品牌奉献力量的每一个人。宝齐莱积极投身于各种可持续发展的社会活动和项目,并推出同样具有可持续发展概念的时计,其中包括参加本年度举办的“Only Watch慈善拍卖会”,以及自2014年以来与慈善组织“魔鬼鱼基金会”(Manta Trust)缔结为合作伙伴。今年,品牌为了支持“魔鬼鱼基金会”,特別推出了全新 柏拉维深潜腕表马尔代夫特別款(Patravi ScubaTec Maldives),其表带由可回收塑料制成。

悠久传统(Tradition)

1888年,卡尔·弗里德里希·宝齐莱(Carl Friedrich Bucherer)在瑞士琉森(Lucerne)开设了首家钟表珠宝店,为宝齐莱传承至今的悠久传统奠定了基石。公司丰厚的传承以及与发源地——位于瑞士中心的琉森(Lucerne)的紧密联系,塑造了这家制表商及其非凡的产品系列,并以不同的方式得以呈现。这种密切关联在近期推出的传承系列(Heritage Collection)中得以完美体现。该系列仅推出限量版时计,是向宝齐莱悠久历史、发源地琉森和逾130年的精湛制表工艺及卓越设计风格致敬。最新表款完美印证了这一价值观:传承系列年历双盘计时码表(Heritage BiCompax Annual)将隽永设计与创新技术巧妙融合,成就了一款永不过时的腕表。这款腕表备有年历与标志性的双盘计时功能,于2019年推出两个型号,各限量888枚。2021年,更推出“反转熊猫设计(Reverse Panda)”的新型号。

卓越品质(Excellence)

人们经常以“像瑞士腕表一样”形容极度精准。这句名言的由来不言而喻。宝齐莱时计搭载品牌自制机芯,是高品质的证明。机芯均在自家制表工厂以精湛技术制成,从而确保其精确准绳,同时符合品牌的高标准要求,机芯均通过瑞士官方天文台(COSC)验证。品牌对卓越品质的追求不仅限于腕表本身。宝齐莱对每个细节都一丝不苟,从最初的设计到全球六家精品店的购物体验,再到量身定制的售后服务,无一不达到最高的服务标准。因此,宝齐莱被瑞士高级制表基金会(FHH) 纳入认证高级腕表制造商之列,可谓实至名归。而作为合作伙伴品牌,宝齐莱也支持瑞士高级制表基金会,为坚守传统和促进知识交流做出贡献。

创新能力(Innovation)

宝齐莱不断探索创新领域,具备真正的开拓精神。正因如此,品牌才实现了多项卓越技术的里程碑,如:外缘式自动上链技术。这种双向转动的自动上链系统通过外缘摆陀储备动力。宝齐莱自制CFB A1000机芯是史上首款依照此原理成功实现量产的机芯。双外缘陀飞轮则是对该技术层面的进一步升华。品牌持续研发并创造出外缘式陀飞轮机芯,并且已获得专利。陀飞轮框架外缘由三组球形轴承支撑,陀飞轮看似悬浮在空中。宝齐莱为保护这种珍贵的创新技术,决定成为首家以CLR-Liga技术为时计进行纳米级镭射防伪刻码的制表品牌,标示出宝齐莱每枚腕表都是独一无二,也确立了品牌在诸多方面的突破性及创新能力。2021年,宝齐莱凭借自制MR3000机芯开创了外缘技术先河,该机芯搭载于马利龙交响乐三问腕表(Manero Minute Repeater Symphony)中,被称为“三外缘(triple peripheral).

 

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