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金光闪耀2016巴塞尔钟表珠宝展

19 3月 2016

宝齐莱迈向更辉煌未来

一年一度的瑞士巴塞尔钟表珠宝展为全球钟表及珠宝业界的盛事,是业界最重要的业务拓展活动。今年钟表展刚开锣,便吸引了来自世界各地的贵宾云集宝齐莱展馆,见证全新金色主题展馆正式揭幕,并与品牌早前发表的全新形象标志一起隆重发布。宝齐莱行政总裁 Sascha Moeri 表示:「宝齐莱拥有独特而辉煌的历史传统,我们不断发展的同时亦不忘以品牌传统精神根基为本,为未来发展奠下稳固基础。」 

宝齐莱的基石系于品牌创始人卡尔‧弗里德里希‧宝齐莱 (Carl Friedrich Bucherer) 的远大眼光及勇于创新的企业家精神:早在1888年,他凭借开拓精神以及对精湛工艺的执着,为品牌的发展方向奠定扎实基础,并推动品牌努力不懈实践成为国际知名、顶级的瑞士独立制表品牌。宝齐莱的根基传统与钟表制作美学灵感,孕育自瑞士中部名城琉森的丰盛都会神韵,品牌的制表理念秉承当地创意文化及自由风气,透过时计制作工艺将之发扬光大。 

宝齐莱全新金黄璀璨新形象,与品牌的优秀传统精髓紧紧相扣,令其独有的优势、价值及技术实力更为耀目。黄金主调灵感源自琉森非常著名的巴洛克建筑遗风,而新形象标志设计则着重以简约演绎品牌的瑞士传统根源,表现其含蓄优雅与华丽魅力兼备的特质。 

金色新形象凝聚品牌传统根源,展馆橱窗的琉森城市风貌轮廓设计叫人意会当地的大都会自由风气。展馆总面积近 1,000 平方米,其焦点为图书馆及品牌的个性视觉展示。全新 CFB A2000 外缘式自动上链摆陀机芯(宝齐莱为首家将这类外缘摆陀自动上链机芯量产的品牌)连同装嵌这机芯的全新马利龙 Peripheral 腕表一同首次亮相。 

宝齐莱黄金新形象蕴含着品牌尊贵奢华的神髓:顶级的腕表质量、充满创意的热诚、品牌独有的华美风格以及顶级造工。 

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