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全球形象代言人李冰冰出席开幕仪式

24 8月 2017

宝齐莱首家琉森专卖店隆重揭幕

继上海专卖店后,琉森首家宝齐莱专卖店隆重揭幕,它见证了品牌跨越世纪的发展历程。进入店内,你会领略到一个与众不同的宝齐莱世界。室内装潢风格透露着低调的奢华,烘托出品牌去年发布的全新标识中的金色元素,将宝齐莱不随波逐流的品牌形象融入其中。而品牌的新形象也将发源地琉森的都会感展露无疑,一如既往地以推广琉森风情为目标。

2017年:发展新里程

宝齐莱家族第三代传人兼公司掌舵人Jörg G. Bucherer在出席新店开幕典礼时表示:「能够在世界各地及品牌发源地弘扬宝齐莱家族的制表工艺传统,令我深感欣慰和自豪。」 全球行政总裁慕瑞 (Sascha Moeri) 对新店开幕无比兴奋:「宝齐莱是瑞士传统制表品牌,与琉森有很深厚的情缘,能在这里开设专卖店意义非凡。」品牌代言人李冰冰前往琉森出席新店揭幕仪式,游览了琉森市及附近地区,并到访宝齐莱制表厂、参观市中心旧城、著名历史地标卡贝尔廊桥(Chapel Bridge),以及登船畅游风景迷人的琉森湖。宝齐莱最近成为世上斜度最大的皮拉图斯齿轮铁路的合作伙伴,其中一列登山火车披上宝齐莱的标志性金色,在未来三年接载旅客展开登山之旅;李冰冰在琉森期间,专程乘坐黄金列车登山,率先尝试了让不少旅客向往的体验。李冰冰总结琉森之旅时表示:「可以深入了解宝齐莱的品牌历史及出任其代言人,我倍感荣幸。」

新店开幕

李冰冰亲临琉森,为新店开幕仪式增添华丽星光。专卖店坐落于一座历史建筑内,当晚新店化身垂直舞台,大楼披上金色幕帘;典礼开始时,藏身幕帘后一班乐手在露台上开始演奏古典乐曲,至鼓角齐鸣之际幕帘缓缓拉开,专卖店在嘉宾面前揭幕;宝齐莱持有人 Jörg G. Bucherer、全球行政总裁慕瑞及全球品牌代言人李冰冰一同主持剪彩仪式,宣布专卖店正式开幕。李冰冰表示:「可以跟宝齐莱大家庭一起见证这历史时刻意义非凡,实在令人感动。」

Boutique opening Lucerne

Boutique opening Lucerne

Boutique opening Lucerne

 

 

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