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向自1888年以来,不负时光、活出真我的女性致敬

03 3月 2021

向自1888年以来,不负时光、活出真我的女性致敬

在过去的133年以来,一群富有力量、鼓舞人心的女性一直在各方面成就宝齐莱(Carl F. Bucherer),成为品牌丰厚历史和生动传统中不可或缺的一部分。自1888年以来,这些女性就一直带领品牌发展。也是在这一年,卡尔·弗里德里希·宝齐莱(Carl Friedrich Bucherer)与妻子路易丝(Louise)在瑞士琉森(Lucerne)一起开设品牌首家腕表与珠宝精品店。他们的两名儿子卡尔·爱德华·宝齐莱(Carl Eduard Bucherer)和恩斯特·宝齐莱(Ernst Bucherer)在卡尔·爱德华的妻子威廉敏娜·宝齐莱·希布(Wilhelmina Bucherer-Heeb)的大力支持下,迅速拓展国际市场,并在柏林和智利圣地亚哥开设了分店。威廉敏娜凭借敏锐的商业触觉和前瞻性的视野,为宝齐莱建立坚实基础,并带领品牌发展成为国际化品牌。

不幸的是,威廉敏娜在前往南美洲的一次旅程中因沉船事故香消玉殒。为了纪念这位年轻有为的女性,宝齐莱于2005年推出了一款特别的女士腕表。该腕表全球限量70枚,其灵感源自品牌于1919年推出的首款女装腕表,设计富有浓厚的装饰艺术风格(Art Deco),以此向威廉敏娜致敬。

时至今天,在宝齐莱历史上留下传承足迹的优秀女性,其精神并不限于在品牌旗下腕表系列中,还体现在我们与全球杰出女性的紧密合作伙伴关系中。

这些女性包括屡获殊荣的中国女演员李冰冰——宝齐莱首位全球品牌形象代言人,还有曾胜出奥运会和世界杯得主温迪·霍尔德纳(Wendy Holdener)、杰出的职业足球运动员及瑞士国家女子足球队成员拉蒙纳·巴赫曼(Ramona Bachmann)。她们和品牌制表厂以及全球分部中的许多优秀的女性员工,同样秉承威廉敏娜等事业杰出事业女性的优秀传承,凭借自身的才华,热情、创造力和勇气,树立榜样并鼓励他人。

宝齐莱全球行政总裁慕瑞(Sascha Moeri)在谈到这些合作时表示:“这些杰出女士完美展现品牌的价值观:不随波逐流,她们对完美的极致追求和对工作的热情,为世界带来鼓舞,能够与她们合作,我们感到非常自豪。”

 
 
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