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宝齐莱和杰森·约瑟夫

20 5月 2021

宝齐莱品牌形象代言人 跑道内外,分秒必争

22岁的杰森·约瑟夫(Jason Joseph)已经跑遍欧洲大小跑道,成为田径项目冉冉上升的新星。这位年轻的宝齐莱品牌形象代言人于2017年就在欧洲20岁以下锦标赛中夺得110米栏项目冠军,并在2019年的欧洲23岁以下锦标赛中再次赢下同一项目。此外,他还在2019年和2020年瑞士全国锦标赛中大获全胜,并有望在未来比赛中也卫冕成功。自2017年以来,他每年都称霸瑞士全国室内锦标赛60米跨栏比赛,领先于对手。

 

宝齐莱和杰森·约瑟夫:瑞士情结、家庭与分秒必争

杰森·约瑟夫可以说是宝齐莱的理想代言人。杰森身上有着宝齐莱同样珍视的瑞士情结,而宝齐莱也和杰森一样沉浸于对每分每秒的追求与渴望。同时,家庭对杰森与宝齐莱来说都非常重要。宝齐莱是一家家族企业,由家族成员创建并领导,自1888年创立之初便将家庭视为首位。而杰森也从自己的家庭背景中受益匪浅。用他的话来说,正是这种瑞士的高度纪律性与加勒比海式的悠闲与耐性的完美结合,成就了他如今在田径界的成就。

 

“……我们这一代人中最好的跨栏选手之一,同时也是一位出色的人物!”

宝齐莱首席市场官乌韦·里博明(Uwe Liebminger)表示,这位年轻的跨栏选手为品牌带来了独特的风格特质。“杰森是一位难得一见的田径天才,同时他又远不止是一个天才。他冷静、放松,有一种甚至有些厚脸皮的幽默感。他非常有潜力能成为这一代人里最好的跨栏选手之一,同时也是一位出色的人物!”

 

杰森·约瑟夫:“我们是天生的搭档。”

杰森·约瑟夫也非常高兴能成为宝齐莱品牌家族的一员。他说:“宝齐莱的员工与我一样有着高度严谨的品质,他们不断鞭策自己,每天都要向完美再进一步。这一点我非常认同。我总是对自己说,我今天要努力比昨天做得更好,这一点他们也深有同感。我们是天生的搭档。他们是一家家族企业,而对于我来说,家庭也非常重要。事实上,没有父母的支持,我也难以走到现在。宝齐莱现在也成为了我的搭档,与我携手同行,这是我极大的荣幸!”

 

Jason Joseph

Carl F. Bucherer

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