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宝齐莱首间上海精品店华丽揭幕

24 11月 2017

流金时刻“永动”上海

源自瑞士琉森、始创于 1888 年的国际顶级制表品牌宝齐莱 (Carl F. Bucherer),今日在上海市静安区南京西路1045号开启其全新形象精品店,并在开幕式当晚以“流金时刻,非凡永动”为主题举行晚宴,庆贺品牌近130年蜚声国际的制表发展新里程。 上海精品店是宝齐莱全球第一间以全新形象亮相的精品店,精品店在这座东方大都市的繁华中心,构建出一个以卓然品质著称的宝齐莱腕表世界,将来自琉森的百年时间艺术娓娓道来,为中国消费者带来瑞士精湛制表传统工艺及品牌独有的华美个性。 当天活动主题 ——“流金时刻,非凡永动”在字面与寓意上都与品牌历史和风格相得益彰。“流金”既与发源地琉森同音,又呼应品牌全新金色主题;“非凡”则取自品牌今年主推“马利龙飞返计时码表”,搭配品牌标志“永动”轮,象征品牌不断向前永不停歇的制表精神。

寸“金”光阴定格上海

新店采用简约优雅的金色元素,完美融入了琉森的浓厚都会氛围,精品店以独特的巴洛克风格和闪耀的金色为主题,不仅彰显宝齐莱全新品牌形象,更全方位展示了品牌的深厚底蕴。店铺最醒目的位置则无疑留给了宝齐莱全球首位形象代言人李冰冰,其置身于琉森湖畔的金色形象,不仅生动演绎了品牌至美奢华的风格,也拉近了中国消费者与品牌之间的距离。

开幕典礼上,宝齐莱全球形象代言人李冰冰亲临上海精品店,为宝齐莱这一重要“流金时刻”增添华丽星光。在参观了焕然一新的精品店及店铺内精美的腕表后,她与宝齐莱全球行政总裁慕瑞(Sascha Moeri)及品牌高层共同为精品店剪彩庆祝,宣布精品店正式开幕。 慕瑞在开幕典礼上表示“我很荣幸并且骄傲能在上海揭幕宝齐莱首间全新形象精品店,弘扬我们传承百年的制表工艺。中国市场既有着深厚的文化历史底蕴,同时对当代精致生活又有着积极的追求,能够在这里得到更多的支持和认可对我们而言意义非凡。” 李冰冰在活动后表示,“能够成为宝齐莱的首位全球形象代言人并见证品牌在中国的这一重要里程,对我个人而言同样是我的‘流金时刻’。”

琉森魅力传世百年

开幕式后,在全球行政总裁慕瑞的带领下,从各地齐聚而来的宝齐莱新朋旧友及多年来予以坚定支持的媒体朋友们,在上海波特曼丽思卡尔顿酒店举行了主题为“流金时刻,非凡永动”的晚宴。 经过精心布置后的晚宴现场延续了品牌精品店的简约大气风格,入口处数十米长的圆弧形时空隧道带领宾客穿越到了百年前宝齐莱的起始源点,揭秘孕育其璀璨历史的沃土。镶嵌于隧道内的雅致金色灯光与同色系年份标识则呼应了品牌基因中的金色元素。宴会厅内的“3D琉森照相区”吸引宾客驻足合影,并一同领略琉森的传世魅力。 晚宴上,宝齐莱与一众宾客一同回顾了品牌在过去一个多世纪中的重要里程以及马利龙飞返计时码表的创新突破。之后,在轻松愉悦的氛围中,李冰冰与媒体朋友互相分享了他们的难忘的“流金时刻”。觥筹交错间,宝齐莱独特而辉煌的历史传统在中国上海得到了新的演绎和延续。

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