store
源自瑞士琉森-始于1888年
-
宝齐莱的品牌文化植根于瑞士琉森,并深得其浓厚的都会神韵。

源自瑞士琉森

宝齐莱(Carl F. Bucherer)是现今为数不多,依然由创始人家族运营的瑞士钟表制造商之一。宝齐莱品牌植根於瑞士琉森(Lucerne)的浓厚都会神韵之中,塑造了坚实有力的的品牌形象,其简约的金色标志既展现了品牌的成功故事,又与其发源地巴洛克传统风格相映成辉。130年来,这一直是宝齐莱奢华时计和精致设计的灵感来源。“源自瑞士琉森”一词完美地体现了品牌精髓——以精美设计和突破性的创新技术为特色,展现瑞士最优秀的专业制表工艺传统。

家乡卢塞恩

宝齐莱以瑞士琉森为基地,其逾百载历史及发展轨迹与创办人卡尔‧弗里德里希‧宝齐莱(Carl Friedrich Bucherer)密不可分。卡尔‧弗里德里希‧宝齐莱目光远大,他创制的时计与时并进,高贵风格与美学设计的配合尤为出众;时至今天,宝齐莱品牌依然严守创办人的理念,向世界展现时计工艺精华。

 

查看宝齐莱琉森城市指南

 
 
store
play video
 
 

探寻琉森全新专卖店

1888年,卡尔·弗里德里希·宝齐莱 在瑞士琉森创办了首家腕表及珠宝精品店,写下了宝齐莱百载传奇第一章; 现在这个享誉国际的腕表品牌创造了130年历史上又一个里程碑

最新开业的琉森专卖店,宝齐莱会引领你进入一个与众不同的宝齐莱世界。室内装潢透露着低调的奢华,烘托出品牌标识中的金色元素,将宝齐莱不随波逐流的品牌形象融入其中,也将发源地琉森的都会感展露无疑。

“近130年前宝齐莱在琉森起步,在跨越世纪的时间长河中创下骄人成就,今天有幸主持琉森新店开幕,令我倍感自豪。”宝齐莱全球行政总裁慕瑞

 查询店铺

Made of Lucerne

源于瑞士琉森 - 始于1888年

源自瑞士琉森 - 始于1888年 瑞士名城琉森,风光明媚,气韵天然,地灵人杰,传统体现于生活之间,深厚的历史文化底蕴与巴洛克华丽风格令人惊艳。当年宝齐莱创始人卡尔·弗里德里希·宝齐莱选择在琉森创业,的确独具慧眼;时至今天,宝齐莱高级时计滴答之间,演绎出琉森的都会神韵

Click on the checkbox to activate or deactivate the use of particular type of cookies. After changing the settings, please confirm by clicking „Save settings“.

Cookie overview

Arrow Generic Essential / Cookies
Functional cookies are essential to ensure the basic functions of the website. Without them, the website cannot be used as intended, which is why they cannot be deactivated. They ensure, among other things, basic functions required for page navigation, language settings or the functionality when changing from http to https and thus compliance with increased security requirements. Essential cookies are used exclusively by us. Your consent to use these cookies is not required.
Arrow
Performance cookies are those that collect information about the behaviour of website visitors (such as the frequency and duration of pages visited, search terms used, movements such as clicks and mouse scrolling, error messages displayed and loading times). This information is used to improve user-friendliness and to target the website to the user. This data is stored in anonymous form and provides a user-friendly navigation and website as well as improving it. Performance cookies are subject to consent.
Arrow
Marketing cookies are used by us and third-party providers to display relevant advertising tailored to the user on our own as well as third-party websites (such as social media platforms). They are also used to determine the frequency with which an advertisement is displayed and to determine the effectiveness of an advertising campaign. Marketing cookies are subject to consent.

We use cookies for statistics, site optimisation and targeted marketing. If you click on "I agree", you accept that cookies are set for these purposes, or you can determine here which cookies we are permitted to use. Read more about the use of cookies in our Privacy Policy.

Note on processing data collected on this website in the USA by Google, Facebook: By clicking on "I agree", you also agree that your data may be processed in the USA. The USA is considered by the European Court of Justice to be a country with an inadequate level of data protection according to EU standards (for further information, please refer to Section 9 of the Privacy Policy). Please specify here that only essential cookies are permitted to ensure that the transfer described above does not take place.